PHILOSOPHY

When envisioning Choy Studio, we believed it was important to create a business that belongs in the future—a brighter future. For us, this means committing to a sustainable and circular business model in which we only share pre-loved pieces that we truly believe in.

We are a brand that offers an elevated and modern interpretation of both secondhand + vintage fashion pieces—dating 20 years and older, meticulously sourced with an expert eye, and occasionally refurbished or re-worked. Our deliveries are carefully selected and curated into perfect collections that are kept small, as “quality over quantity” is something that we take to heart.

Our mission is to renew vintage and secondhand in the eyes of consumers in order to rehabilitate the world’s broken relationship with clothing. We want to lead in shifting consumer tendencies towards pre-loved and secondhand more, and away from harmful fashion systems that are endangering our environment. Our platform supports the importance of being precious with our clothing, while rejecting harmful and mindless consumption that encourages the false notion of disposability surrounding clothing, and our very finite resources.